Visa Waiver Program Modernization
Expansion of the visa waiver program faced opponents at multiple levels and branches of the US government. In particular, many Members of Congress categorically opposed the waiver program as a matter of principle, citing national security considerations.
To meet these challenges, Blue Star developed and implemented a comprehensive, multi-track strategy to educate key US policymakers about the importance of the visa waiver program and the need to reform it in a manner consistent with the US and Europe's common security and economic goals. Communicating the importance of including US allies in Central and Eastern Europe, many of whom were EU and NATO members, was central to this strategy.
Blue Star Strategies worked closely with the White House, the Department of State, the Department of Homeland Security, and both houses of Congress to rally supporters - and neutralize opponents - of visa waiver modernization and expansion. The team also engaged key allies in business, relevant ethnic-American community organizations, public policy institutions, and prominent editorial boards.
Blue Star facilitated this effort through written and in-person engagement with members of the coalition, including the ministers, Ambassadors, and embassy staff of partner countries as well as key Members of Congress and their staff. We organized Congressional hearings that focused on reforming the program. We also developed successive, iterative round-table discussions hosted by area think tanks, and facilitated opinion pieces in the Washington Post, the New York Times, the Wall Street Journal, and others.
As a result of these efforts, combined with strong bipartisan leadership, the US Congress ultimately passed - and the President signed on August 3, 2007 - legislation that set forth a path to visa-free status for countries that make substantial improvements in their security capacity. This was the central substantive item of the coalition's strategic message.
In October 2008, President Bush announced that the nations that met the criteria for admission - as well as others on track for admission - would be included in the waiver program. Currently, each of the countries of the Coalition for Visa Equity has either joined the program or begun the process towards full participation.